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Growth Strategy for Maxxam DNA Analytics
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.17 MB | Adobe PDF |
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Maxxam’s DNA Analytics Paternity Testing business unit is facing decreasing revenue and increasing competition in the Canadian paternity testing industry. As the market is stagnant, strategies to gain market share from competitors need to be developed in order to achieve its goal of 5% growth goal. In the course of this project we analyzed the market and the customer decision making process through primary and secondary research. Based on our findings, we think that by improving its promotional activities through SEO (Search Engine Optimization) and paid ads, by targeting key customers, and by offering new and innovative pricing options, Maxxam can stand out and grow significantly
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DNA analytics Growth Strategy SEO Pricing.