A carregar...
Publicação
Nokia Smart Mobile advertising: from the low-hanging fruit to the truffle hunt
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.44 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This Work Project is a part of the 2016 Business Project course of the CEMS Master in
International Management program, done at Aalto School of Business in Helsinki, Finland.
It was developed in cooperation with Nokia Networks, having two major goals: (1) the
examination of the current state-of-art of mobile advertising within operators in a global
level, as well (2) providing recommendations for Nokia on its sales strategy during the
expansion to different mobile advertising markets. Additionally, this Work Project also
discusses academic insights regarding the importance of managing business ecosystems and
the crucial value given by dynamics of co-creation.
Descrição
CEMS
Palavras-chave
Mobile advertisement Business ecosystems Co-creation Nokia networks