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Research on the foodservice environment and trade conditions in Iran
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Orientador(es)
Resumo(s)
In January 2016, the Iran Deal was implemented, effectively lifting many economic sanctions
against Iran. This project tackles the implications this has for the Kerry Group, a company
operating in the Ingredients and Flavours market. Through secondary research and semistructured
interviews, insights are provided into the Iranian market and an analysis is
conducted of Kerry’s trading model with Iran. Recommendation is made for Kerry to strongly
increase its business volume with Iran and change its trading model structure, replacing
distributors in Dubai and Turkey for EU-based ones. An academic extension into the
Economics discipline and a process reflection are included.
Descrição
CEMS
Palavras-chave
Kerry group Ingredients and flavours market Iran Economic sanctions