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Publicação
Mastercard consumer engagement marketing plan
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.24 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The present work project aims to drive consumer engagement with MasterCard while simultaneously increasing acceptance for its technology. By applying the Value Creation Wheel (VCW), we attempt to tap into MasterCard’s main challenges and separate idea generation phase from the endless reasons for which those ideas could not work (filters) by seeking feedback from diverse stakeholders. In this work project, three recommendations are discussed, as well as the methodological and theoretical context, as an extension to the CEMS Business Project report.
Descrição
CEMS
Palavras-chave
Value creation wheel Problem solving Consumer engagement Marketing plan