Developing a social media strategy for Hilti Singapore

Abstract

As many B2B businesses, Hilti Singapore has not yet implemented social media as a business tool, despite its known effectiveness. The underlying work therefore aims at elaborating the potential of creating a social media presence for Hilti Singapore. By assembling the insights gained from a competitor, customer and employee analysis, the authors then propose five guiding steps for a successful strategy implementation. Further academic research underlines the influence of social media on brand management and describes the prevailing paradigm shift in marketing.