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Developing a social media strategy for Hilti Singapore
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| 3.62 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
As many B2B businesses, Hilti Singapore has not yet implemented social media as a business
tool, despite its known effectiveness. The underlying work therefore aims at elaborating the
potential of creating a social media presence for Hilti Singapore. By assembling the insights
gained from a competitor, customer and employee analysis, the authors then propose five guiding
steps for a successful strategy implementation. Further academic research underlines the
influence of social media on brand management and describes the prevailing paradigm shift in
marketing.
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Palavras-chave
Social media strategy B2B Hilti singapore Brand management