Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/20529
Título: Internal Communication Perception, Impact And Improvement
Autor: Nogueira, Inês
Orientador: Sousa, Milton
Palavras-chave: Internal communication
Bank
Profitability
Data de Defesa: 31-Mai-2016
Resumo: Considering the importance of internal communication (IC) on a company’s corporate culture and profitability, this project’s objective was to analyze the current state of IC at Millennium and establish a strategic plan on how to improve it. The methodology consisted on interviews, Intranet’s data analysis, a survey and a focus group. Among other results, there is no systematic and correct analysis of publications, neither people know how to extract value from them. Several recommendations to improve the Intranet channel are presented. Additionally, there is a deeper academic discussion on the IC topic that addresses its different academic definitions and purposes.
Descrição: CEMS
URI: http://hdl.handle.net/10362/20529
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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