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Publicação
Internal Communication Perception, Impact And Improvement
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.53 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Considering the importance of internal communication (IC) on a company’s corporate culture
and profitability, this project’s objective was to analyze the current state of IC at Millennium
and establish a strategic plan on how to improve it. The methodology consisted on interviews,
Intranet’s data analysis, a survey and a focus group. Among other results, there is no systematic
and correct analysis of publications, neither people know how to extract value from them.
Several recommendations to improve the Intranet channel are presented. Additionally, there is
a deeper academic discussion on the IC topic that addresses its different academic definitions
and purposes.
Descrição
CEMS
Palavras-chave
Internal communication Bank Profitability