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Future financial institution for young population- value proposition concept with special focus on transactional banking products
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| 1.53 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The present Work Project is centered on a CEMS MIM Business Project developed with MasterCard in Warsaw, Poland. The main outcomes of the project were a thorough knowledge of the FinTech industry and its future trends, a deep understanding of the preferences and expectations of university students and young workers regarding financial services and the suggestion of a value proposition for an innovative financial mobile application. The present report presents the methodology used to achieve the aforementioned outcomes, as well as a complete academic discussion focused on the theories concerning new product development.
Descrição
CEMS
Palavras-chave
Financial services Fintech New product development Mobile application