Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/20526
Título: Future financial institution for young population- value proposition concept with special focus on transactional banking products
Autor: Figueiredo, Henrique
Orientador: Doligalski, Tymoteusz
Cunha, Rita Campos e
Palavras-chave: Financial services
New product development
Mobile application
Data de Defesa: 16-Set-2016
Resumo: The present Work Project is centered on a CEMS MIM Business Project developed with MasterCard in Warsaw, Poland. The main outcomes of the project were a thorough knowledge of the FinTech industry and its future trends, a deep understanding of the preferences and expectations of university students and young workers regarding financial services and the suggestion of a value proposition for an innovative financial mobile application. The present report presents the methodology used to achieve the aforementioned outcomes, as well as a complete academic discussion focused on the theories concerning new product development.
Descrição: CEMS
URI: http://hdl.handle.net/10362/20526
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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