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Unleashing the power of talent: A critical assessment of Universums business opportunities in University Branding
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| 3.77 MB | Adobe PDF |
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The primary purpose of this study is to investigate the company Universum and its opportunity to
replicate its business model from Employer Branding to University Branding. In specific, the
company requests a consulting advice whether Higher Education (HE) branding is a viable
business opportunity and how Universum can generate sustainable competitive advantages in the
US market. By performing an in-depth analysis of macro trends of the HE market and university
branding, assessing competitors as well as analyzing the potential among customers, this report
will discuss strategic options and highlight a final recommendation on the possible expansion into
HE branding.
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Plan Improve Customer Acquisition Strategy London