Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/20524
Título: Unleashing the power of talent: A critical assessment of Universums business opportunities in University Branding in collaboration with Universum Global
Autor: Steguweit, Hans
Orientador: Cunha, Rita
Palavras-chave: Plan
Improve Customer
Data de Defesa: 8-Jul-2016
Resumo: The primary purpose of this study is to investigate the company Universum and its opportunity to replicate its business model from Employer Branding to University Branding. In specific, the company requests a consulting advice whether Higher Education (HE) branding is a viable business opportunity and how Universum can generate sustainable competitive advantages in the US market. By performing an in-depth analysis of macro trends of the HE market and university branding, assessing competitors as well as analyzing the potential among customers, this report will discuss strategic options and highlight a final recommendation on the possible expansion into HE branding.
Descrição: CEMS
URI: http://hdl.handle.net/10362/20524
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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