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Disrupting the Industry- Millennium BCPs Strategic Positioning towards FinTech
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| 1.06 MB | Adobe PDF |
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The business project conducted in partnership with the retail bank Millennium BCP (thereafter called Mbcp) of Portugal was subject to formulating a strategy to integrate FinTech into the bank’s operations in order to enhance its customers’ experience. After conducting an analysis of the banking and FinTech sector as part of the industry and market analysis a customer analysis identifies characteristics of FinTech users. Thereupon, Mbcp’s internal resources and competitive advantages are identified, which in turn serve as basis for a gap analysis revealing the bank’s As-Is and To-Be state. The chapter FinTech readiness deals with the initiatives that are used to close the identified gaps. Based on the stage that has been created through the initiatives, methods to approach FinTechs are presented and tested towards their feasibility at Mbcp. For the most suitable methods, the business project presents steps for implementation. The work project supplements the business project with an analysis of venture capital investment in the FinTech sector to identify a potential hype around the new industry.
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Fintech, banking Venture capital Corporate accelerator