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Winning The War For Talent A 3rd Party Supplier Analysis
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| 1.65 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The main aspects of this Work Project will revolve around the distribution strategy for
one of Universum’s products – Wintrgarden. The main question to be answered was “What are
the third party suppliers with the most potential to push Wintrgarden through their channels?”.
To answer this question a series of steps was taken, culminating in the development of a scoring
model. This model was then used to assess a series of candidates in four markets: Germany,
France, Scandinavia and United Kingdom. The final shortlist of the candidates with the most
potential is presented for each. In the end, an academic discussion on the topic of Marketing
Mix and its connection to this case is provided, as well as an individual reflection on the project.
Descrição
CEMS
Palavras-chave
Wintrgarden Third party suppliers Human resources Technology