A carregar...
Publicação
Improvement of activation and customer engagement at Barclaycard Portugal
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 620.44 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This project examines the drivers of card activation at Barclaycard Portugal. The goal is to surface the reasons for declining performance as measured by the key value drivers unblock and activation rates for legacy and new cards, and the development of applicable recommendations to improve the metrics. This has been done by researching the current market situation, surveying customers and an analysis of internal data across different cards and acquisition channels. Through showing the impact of the characteristics of users and acquisition channels, this research highlights the importance of an omni-channel approach that is intended to increase overall customer engagement.
Descrição
CEMS