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Analysis and assessment of roles In B2B buying in the retailing industry and the creation of an adequate value proposition for In&Out products in collaboration with Daymon Worldwide
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The purpose of this project was to analyze the process of B2B buying in the retailing industry,
including the composition and power/influence structures of the buyer centers throughout the
entire buying process. The result helps Daymon Worldwide's Omni business unit approach
European retailers with an attractive value proposition for In&Out products and establish a
position in the market. Those products are a tactical promotional tool, they are not in the
permanent assortment of a retailer and the main goal of implementing In&Out programs is to
generate store traffic, increase frequency and size of purchases and drive consumer
engagement.
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B2B buyer center Value proposition Retailing In&Out products