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Elaborado no âmbito do Mestrado em Ciências da Comunicação, na vertente de Estudos dos Media e Jornalismo, este trabalho visa descrever a experiência prática de três meses na redação da revista BLITZ procurando, a partir da mesma, refletir acerca do estado atual do jornalismo musical e cultural em Portugal, especificamente na sua vertente online. Tentar-se-á compreender a forma como esta publicação procede à seleção e criação dos seus conteúdos, e de que forma se diferenciam estes processos daqueles que ocorrem para a edição impressa, bem como compreender quais são os objetivos da BLITZ para um e outro caso, traçando o seu público-alvo, os timings de publicação de cada conteúdo e as relações com os artistas e agentes culturais, e analisando a interatividade da revista para com os seus leitores a nível online. É feito um enquadramento de revisão de literatura sobre o jornalismo cultural, especificamente o musical, bem como sobre a era digital do jornalismo, seguido de uma enumeração das atividades empreendidas durante o estágio e uma análise que procure responder às questões descritas acima. Durante este trabalho foi possível constatar que a presença online da BLITZ está diretamente ligada à sua vertente impressa e que o online age, acima de tudo, como um veículo para os conteúdos publicados na revista e como uma forma de preencher o lapso temporal que existe entre uma e outra edição.
Written in the context of the Master's Degree in Communication Sciences, in the area of Media Studies and Journalism, this work aims to describe the practical experience acquired during a three month internship working at the newsroom of BLITZ magazine, and from it, it will try to reflect on the current state of musical and cultural journalism in Portugal, specifically its online presence. It will try to understand the way this magazine selects and creates its contents, and in what way the procedures for these are different than those taken for the printed version, as well as understand what are BLITZ's goals for one and the other, drawing their target audiences, the publishing timings for each content and the relationships with artists and cultural agents, and analyzing the magazine's interactivity with its readers on an online level. A reading on cultural journalism, specifically musical journalism, will be framed along with a reading on journalism's digital era, followed by an enumeration of the tasks performed during the internship and an analysis that seeks to answer the questions outlined above. During this work, it was found that BLITZ’s online presence is directly connected with its printed version, and that it acts, above all, as a vehicle for the contents which are published in the magazine as well as a way to fill the existing time gap between one issue and the next.
Written in the context of the Master's Degree in Communication Sciences, in the area of Media Studies and Journalism, this work aims to describe the practical experience acquired during a three month internship working at the newsroom of BLITZ magazine, and from it, it will try to reflect on the current state of musical and cultural journalism in Portugal, specifically its online presence. It will try to understand the way this magazine selects and creates its contents, and in what way the procedures for these are different than those taken for the printed version, as well as understand what are BLITZ's goals for one and the other, drawing their target audiences, the publishing timings for each content and the relationships with artists and cultural agents, and analyzing the magazine's interactivity with its readers on an online level. A reading on cultural journalism, specifically musical journalism, will be framed along with a reading on journalism's digital era, followed by an enumeration of the tasks performed during the internship and an analysis that seeks to answer the questions outlined above. During this work, it was found that BLITZ’s online presence is directly connected with its printed version, and that it acts, above all, as a vehicle for the contents which are published in the magazine as well as a way to fill the existing time gap between one issue and the next.
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Interatividade Jornalismo Cultura Notícia Blitz Online Culture Interactivity Journalism, Online News
