A carregar...
Publicação
Estudo sobre os utilizadores do mercado E-commerce
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.43 MB | Adobe PDF |
Orientador(es)
Resumo(s)
O mercado online, mais conhecido por “comércio electrónico” ou “e-commerce” é um mercado que tem crescido e tido um impacto enorme nas sociedades desenvolvidas, mudando o modo de consumir, principalmente pelo uso das novas tecnologias. É um objecto de estudo sociologicamente interessante, nomeadamente explorando conceitos tais como os de confiança e experiência para compreender como se interligam no seu funcionamento. Este estudo assenta num inquérito por questionário online junto de utilizadores da internet residentes em Portugal, difundido em bola de neve através de redes sociais virtuais, visando caracterizar e entender as condicionantes de formação de procura neste mercado, do ponto de vista da experiência e da confiança dos potenciais utilizadores.
The online market, better known as e-commerce, is a fast expanding market which keeps having a huge impact in developed societies, changing the way of consuming, primarily through the use of new technologies. It is an object of sociologically interest, namely when it is explored through concepts such as confidence and experience, in order to understand how these are interlinked in the workings of e-commerce. This study used an online survey of internet users living in Portugal, snow-balled through virtual social networks, to characterize and understand the conditioning factors of the demand in this market, from the standpoint of potential users’ experience and confidence.
The online market, better known as e-commerce, is a fast expanding market which keeps having a huge impact in developed societies, changing the way of consuming, primarily through the use of new technologies. It is an object of sociologically interest, namely when it is explored through concepts such as confidence and experience, in order to understand how these are interlinked in the workings of e-commerce. This study used an online survey of internet users living in Portugal, snow-balled through virtual social networks, to characterize and understand the conditioning factors of the demand in this market, from the standpoint of potential users’ experience and confidence.
Descrição
Palavras-chave
Confiança Experiência Procura Comércio electrónico Risco Confidence Demand E-Commerce Experience Risk