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A balança social na era digital - conectividade, segregação e isolamento
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As mudanças trazidas pelos mass media no último século encontram agora uma nova evolução provocada pela introdução generalizada da conectividade digital no funci-onamento da sociedade. Os desafios de uma construção de identidade una mas fragmen-tada juntamente com a crescente degradação da fronteira entre os contextos públicos e privados de um indivíduo resultam numa cultura de socialização baseada na personali-dade e no narcisismo.
É neste contexto que aparecem as redes sociais online. Será analisado como estas, nomeadamente o Facebook, assentam num modelo de negócio que explora os traços nar-cisistas seus utilizadores e lhes oferecem uma extensão das práticas da cultura de perso-nalidade para a sua experiência digital. A pressão exercida pela participação nestas co-munidades agrava os sintomas de uma comunicação tecnológica incompatível com as características humanas, o que resulta num défice percepcional relativo à experiência, um prático-inerte relativo à ação e uma incompatibilidade com o funcionamento imperfeito dos relacionamentos humanos. Será visto como o indivíduo pode responder a este dese-quilíbrio íntimo ao remeter-se a diversas formas de alienação relativas à sua participação na sociedade.
Serão analisadas por fim as possibilidades que a tecnologia apresenta para ajudar a solucionar o desequilíbrio em cima anunciado. Através de meios que prometam anoni-mato e segurança para a experimentação o indivíduo consegue refletir sobre as inconsis-tências da sua identidade e encontrar um espaço que lhe permita repor o equilíbrio entre os âmbitos públicos e privados da sua vida. Esta hipótese será estudada através do website Reddit, ao tentar compreender em que posição é que ele se situa na escala entre o conceito de rede social convencional e de comunidade alternativa.
The changes brought by the mass media during the last century found a renewed importance instigated by the widespread presence of digital connectivity in the function-ing of society. The challenges presented by the growth of a central but fragmented self and the advancing erosion of the barrier between the individual’s public and private spheres contribute to a culture based around personality and narcissism. This is the setting in which online social networks appear. It will be examined how they, specifically Facebook, function around a business model that exploit their us-ers’ narcissist traits and offers them a means to extend their personality culture’s practices to their digital experience. The pressure exerted to take part in this communities aggravate the symptoms that are originated by a technological communication unsuited for human characteristics. This results in a perceptional deficit related to experience, a pratico-inert regarding action and further incompatibilities in the flawed nature of human relationships. It will then be seen how the individual can react to this intimate unbalance by practicing several forms of alienation regarding his participation in society. Lastly, we analyze the possibilities that technology presents to help to solve the unbalance announced above. Through means that promise anonymity and safety to ex-perimentation, the individual can reflect about the inconsistencies in his identity, and search for a space that allows him to bring back balance between the public and private spheres of his life. Regarding this hypothesis, it will be studied the website Reddit, and in which position does it stand concerning the scale between a conventional social net-work and an alternative community.
The changes brought by the mass media during the last century found a renewed importance instigated by the widespread presence of digital connectivity in the function-ing of society. The challenges presented by the growth of a central but fragmented self and the advancing erosion of the barrier between the individual’s public and private spheres contribute to a culture based around personality and narcissism. This is the setting in which online social networks appear. It will be examined how they, specifically Facebook, function around a business model that exploit their us-ers’ narcissist traits and offers them a means to extend their personality culture’s practices to their digital experience. The pressure exerted to take part in this communities aggravate the symptoms that are originated by a technological communication unsuited for human characteristics. This results in a perceptional deficit related to experience, a pratico-inert regarding action and further incompatibilities in the flawed nature of human relationships. It will then be seen how the individual can react to this intimate unbalance by practicing several forms of alienation regarding his participation in society. Lastly, we analyze the possibilities that technology presents to help to solve the unbalance announced above. Through means that promise anonymity and safety to ex-perimentation, the individual can reflect about the inconsistencies in his identity, and search for a space that allows him to bring back balance between the public and private spheres of his life. Regarding this hypothesis, it will be studied the website Reddit, and in which position does it stand concerning the scale between a conventional social net-work and an alternative community.
Descrição
Palavras-chave
Identidade digital Redes sociais Comunidades digitais alternativas Cultura de personalidade Esferas sociais Digital identity Social network Alternative digital communities Personality culture Social spheres