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A Inovação e a Paixão da Rádio: Estudo de Caso sobre a incorporação de podcasts na estrutura editorial da TSF
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Resumo(s)
Com a crescente digitalização e a emergência de novas lógicas de consumo, a rádio, um
meio de comunicação difundido unicamente através do som, sobrevive e reinventa-se em
resposta às sucessivas vagas de inovação que reconfiguram o ecossistema mediático. As
tecnologias emergentes e a possibilidade de novos formatos e linguagens, como é o caso
do podcast, dotaram a rádio com um conjunto de características e ferramentas, exigindo,
em contrapartida, a reestruturação das práticas jornalísticas e redefinição dos modos de
produção e distribuição de conteúdos. Deste modo, neste processo de metamorfose
constante, a rádio balança a herança da tradição e as exigências do futuro, investindo na
atração de públicos fragmentados, mas preservando os princípios éticos que sustentam a
profissão.
Assim, partindo da pergunta de investigação: “Como é que o exercício do podcasting se
incorpora dentro da estrutura editorial da TSF?”, o objetivo deste Relatório de
Estágio é encontrar padrões e tendências existentes na programação da TSF – Rádio
Notícias, percebendo quais são as estratégias para a integração dos podcasts, um formato
emergente no mercado, na matriz da estação, com foco na inovação e adaptação da rádio
aos ambientes digitais. Utilizou-se, neste âmbito, uma metodologia mista que combinou
a análise de conteúdos presentes na grelha de programação da estação com entrevistas
semiestruturadas a três responsáveis envolvidos no desenvolvimento dos conteúdos.
O estudo conclui que a emissora tem vindo a integrar o podcast, sobretudo como extensão
da emissão tradicional. Apesar de alguns esforços pontuais de inovação digital, persistem
limitações ao nível dos recursos e da definição estratégica, que impedem a consolidação
do formato como uma ferramenta autónoma e diferenciadora no ecossistema da estação.
With increasing digitalization and the emergence of new consumer logics, radio, a means of communication broadcast solely through sound, is surviving and reinventing itself in response to the successive waves of innovation that are reconfiguring the media ecosystem. Emerging technologies and the possibility of new formats and languages, such as podcasts, have provided radio with a set of innovative features and tools, requiring, on the other hand, a restructuring of journalistic practices and a redefinition of the ways in which content is produced and distributed. Thus, in this process of constant metamorphosis, radio is balancing the legacy of tradition and the demands of the future, investing in attracting fragmented audiences while preserving the ethical principles that underpin the profession. So, based on the research question: “How is podcasting incorporated into TSF's editorial structure?”, the aim of this Internship Report is to find patterns and trends in TSF – Rádio Notícias' programming, understanding the strategies for integrating podcasts, an emerging format in the market, into the station's matrix, with a focus on innovation and adapting radio to digital environments. In this context, a mixed methodology was used, combining the analysis of content on the station's programming grid with semi-structured interviews with three people involved in content development. The study concludes that the radio station has been integrating the podcast, mainly as an extension of traditional broadcasting. Despite some occasional efforts at digital innovation, limitations persist in terms of resources and strategic definition, which prevent the format from being consolidated as an autonomous and differentiating tool in the station's ecosystem.
With increasing digitalization and the emergence of new consumer logics, radio, a means of communication broadcast solely through sound, is surviving and reinventing itself in response to the successive waves of innovation that are reconfiguring the media ecosystem. Emerging technologies and the possibility of new formats and languages, such as podcasts, have provided radio with a set of innovative features and tools, requiring, on the other hand, a restructuring of journalistic practices and a redefinition of the ways in which content is produced and distributed. Thus, in this process of constant metamorphosis, radio is balancing the legacy of tradition and the demands of the future, investing in attracting fragmented audiences while preserving the ethical principles that underpin the profession. So, based on the research question: “How is podcasting incorporated into TSF's editorial structure?”, the aim of this Internship Report is to find patterns and trends in TSF – Rádio Notícias' programming, understanding the strategies for integrating podcasts, an emerging format in the market, into the station's matrix, with a focus on innovation and adapting radio to digital environments. In this context, a mixed methodology was used, combining the analysis of content on the station's programming grid with semi-structured interviews with three people involved in content development. The study concludes that the radio station has been integrating the podcast, mainly as an extension of traditional broadcasting. Despite some occasional efforts at digital innovation, limitations persist in terms of resources and strategic definition, which prevent the format from being consolidated as an autonomous and differentiating tool in the station's ecosystem.
Descrição
Palavras-chave
Podcast Innovation Rádio Áudio Inovação Digital