A carregar...
Publicação
A Associação CulturFACE Como Promotora De Comunicação Intercultural. Estudo de caso: Magazine Santomensidade
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.32 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O presente relatório de estágio e consiste numa descrição detalhada e cuidada,
acompanhando as várias atividades desenvolvidas durante este estágio na CulturFACE.
O interesse sobre o tema surge de uma experiência interativa com cidadãos de outras
culturas bem como de alguns temas abordados durante a componente letiva do
mestrado.
Primeiramente, é desenvolvido o enquadramento teórico para
contextualização do tema, explorando sob o ponto de vista de alguns autores o
conceito de comunicação - em geral - e comunicação intercultural - em particular. Esta
abordagem desencadeia a importância da comunicação com cidadãos migrantes e o
papel das associações de apoio a migrantes no seu processo de integração no país de
acolhimento, especificamente em Portugal e o exemplo desse tipo de associação é a
CulturFACE, onde foi realizado o estágio.
Foi uma experiência muito rica, porém heterogénea, na medida em que foram
realizadas tarefas que não constavam do plano de estágio, mas que agregaram imenso
valor pessoal. O desenvolvimento deste relatório levou a uma reflexão sobre as
atividades, nomeadamente a participação no projeto Lisboa Ecológica e Saudável, o
evento “Awards Charme & Prestígio: Migrantes e Afrodescendentes e a primeira
relação entre a organização de um evento de tamanha dimensão e a criação de uma
conexão com todos os envolvidos, bem como a prática real da comunicação
intercultural.
Ainda neste capítulo, são descritos outros eventos relevantes realizados pela
associação e, de seguida, uma descrição detalhada do estudo de caso, o seu conceito,
exposição dos menus e submenus de acordo com os menus e submenus dispostos na
barra lateral do site, a descrição da natureza dos trabalhos e tarefas concretas no
estágio.
O segundo capítulo é caraterizado pela análise exaustiva ao site com a intenção
de compreender de que forma este aplica a comunicação intercultural e que
componentes podem ser destacados para o demonstrar. Neste capítulo, encontra-se,
ainda uma abordagem com a perspetiva de medir o impacto social do Magazine sobre
os seus leitores.
Nas conclusões, viu-se imprescindível apontar alguns aspetos técnicos
incongruentes a respeito da barra lateral de menus em comparação com os da grelha
apresentada na página inicial.
This internship report consists of a detailed and careful description, following the various activities developed during this internship at Associação CulturFACE. The interest in the topic arises from an interactive experience with citizens from other cultures as well as from some topics covered during the teaching component of the master's degree. Firstly, the theoretical framework is developed to contextualize the topic, exploring from the point of view of some authors the concept of communication - in general - and intercultural communication - in particular. This approach highlights the importance of communication with migrant citizens and the role of associations supporting migrants in their integration process in the host country, specifically in Portugal and an example of this type of association is CulturFACE, where the internship was carried out. It was a very rich, but heterogeneous experience, in that tasks were carried out that were not included in the internship plan but that added immense personal value. The development of this report led to a reflection on activities, namely participation in the Ecological and Healthy Lisbon project, the event “Awards Charme & Prestígio: Migrants and Afrodescendants and the first relationship between the organization of an event of such scale and the creation of a connection with everyone involved, as well as the real practice of intercultural communication. Also in this chapter, other relevant events carried out by the association are described and then a detailed description of the case study, its concept, display of menus and submenus in accordance with the menus and submenus arranged in the sidebar of the website, the description the nature of the work and specific tasks in the internship. The second chapter is characterized by an exhaustive analysis of the website with the intention of understanding how it applies intercultural communication and which components can be highlighted to demonstrate this. In this chapter, there is also an approach with the perspective of measuring the social impact of the Magazine on its readers. In the conclusions, it was essential to point out some incongruous technical aspects regarding the menu sidebar in comparison to the grid presented on the home page.
This internship report consists of a detailed and careful description, following the various activities developed during this internship at Associação CulturFACE. The interest in the topic arises from an interactive experience with citizens from other cultures as well as from some topics covered during the teaching component of the master's degree. Firstly, the theoretical framework is developed to contextualize the topic, exploring from the point of view of some authors the concept of communication - in general - and intercultural communication - in particular. This approach highlights the importance of communication with migrant citizens and the role of associations supporting migrants in their integration process in the host country, specifically in Portugal and an example of this type of association is CulturFACE, where the internship was carried out. It was a very rich, but heterogeneous experience, in that tasks were carried out that were not included in the internship plan but that added immense personal value. The development of this report led to a reflection on activities, namely participation in the Ecological and Healthy Lisbon project, the event “Awards Charme & Prestígio: Migrants and Afrodescendants and the first relationship between the organization of an event of such scale and the creation of a connection with everyone involved, as well as the real practice of intercultural communication. Also in this chapter, other relevant events carried out by the association are described and then a detailed description of the case study, its concept, display of menus and submenus in accordance with the menus and submenus arranged in the sidebar of the website, the description the nature of the work and specific tasks in the internship. The second chapter is characterized by an exhaustive analysis of the website with the intention of understanding how it applies intercultural communication and which components can be highlighted to demonstrate this. In this chapter, there is also an approach with the perspective of measuring the social impact of the Magazine on its readers. In the conclusions, it was essential to point out some incongruous technical aspects regarding the menu sidebar in comparison to the grid presented on the home page.
Descrição
Palavras-chave
Comunicação Intercultural Intercultural Communication CulturFACE Magazine Santomensidade São Tomé e Príncipe Relatório de estágio