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O Turismo Cinematográfico como Impulsionador de Destinos: O Impacto das Séries e Filmes na Intenção de Visita: Estudo de Caso da Série Rabo de Peixe
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Resumo(s)
A presente dissertação analisa o turismo cinematográfico enquanto fenómeno crescente
na promoção de destinos turísticos, com foco no impacto das séries e filmes na intenção
de visita por parte dos espectadores. O desenvolvimento deste trabalho foi motivado,
maioritariamente, pelo interesse na área do turismo e o seu envolvimento com o cinema,
mediante uma aposta recente muito forte neste nicho em Portugal. Neste contexto, este
estudo tem como objetivo identificar os fatores determinantes que influenciam a intenção
de visita a um destino, com foco em motivações relacionadas com o consumo de séries e
filmes. A investigação centra-se na série portuguesa Rabo de Peixe, produzida pela
Netflix, e no seu potencial para influenciar a perceção e atratividade do destino
homónimo, situado nos Açores. Com base num modelo concetual que relaciona variáveis
como o consumo de séries, o escapismo, a imersão, a resposta afetiva, a imagem do
destino e a intenção de visita, foi conduzido um estudo quantitativo através de inquérito
por questionário. No total, foram obtidas 487 respostas válidas, permitindo uma análise
representativa sobre a perceção dos espectadores e o seu interesse em visitar Rabo de
Peixe. Os resultados demonstram que as produções audiovisuais podem desempenhar um
papel relevante na formação da imagem de um destino e no despertar de interesse
turístico, confirmando o potencial do turismo cinematográfico como estratégia de
valorização territorial e promoção turística.
This study explores film-induced tourism as a growing phenomenon in the promotion of tourist destinations, focusing on the impact of series and films on viewer’s visit intentions. The development of this paperwork was mainly motivated by an interest in the tourism industry and its involvement with the cinema field, due to a strong recent investment in this market in Portugal. This study aims to identify the main factors that influence the intention to visit a certain destination, focusing on motivations related to series and film consumption. This research is centered on the Portuguese Netflix series Rabo de Peixe and its potential to influence the perception and attractiveness of the village, located in the Azores. Based on a conceptual model that connects variables such as series consumption, escapism, immersion, affective response, destination image, and visit intention, a quantitative study was conducted using a survey questionnaire. A total of 487 valid responses were collected, allowing for a representative analysis of viewer’s perceptions and their interest in visiting Rabo de Peixe. The results reveal that audiovisual productions can play a significant role in shaping destination image and stimulating tourism interest, thereby reaffirming the potential of film-induced tourism as an effective strategy for territorial enhancement and destination marketing.
This study explores film-induced tourism as a growing phenomenon in the promotion of tourist destinations, focusing on the impact of series and films on viewer’s visit intentions. The development of this paperwork was mainly motivated by an interest in the tourism industry and its involvement with the cinema field, due to a strong recent investment in this market in Portugal. This study aims to identify the main factors that influence the intention to visit a certain destination, focusing on motivations related to series and film consumption. This research is centered on the Portuguese Netflix series Rabo de Peixe and its potential to influence the perception and attractiveness of the village, located in the Azores. Based on a conceptual model that connects variables such as series consumption, escapism, immersion, affective response, destination image, and visit intention, a quantitative study was conducted using a survey questionnaire. A total of 487 valid responses were collected, allowing for a representative analysis of viewer’s perceptions and their interest in visiting Rabo de Peixe. The results reveal that audiovisual productions can play a significant role in shaping destination image and stimulating tourism interest, thereby reaffirming the potential of film-induced tourism as an effective strategy for territorial enhancement and destination marketing.
Descrição
Palavras-chave
Turismo Cinematográfico Film-Induced Tourism Intenção de Visita Visit Intention Séries Series Imagem do Destino Destination Image Streaming Rabo de Peixe