Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/189638| Título: | Drivers of Change |
| Autor: | Setas, Salvador |
| Orientador: | Alvarenga, António |
| Palavras-chave: | Strategic foresight Scenario planning Uncertainties Strategy Management Electric vehicles Automotive OEMs Ford-Werke |
| Data de Defesa: | 27-Jun-2025 |
| Resumo: | This work project applies scenario planning to explore the future of Automotive Original Equipment Manufacturer (OEM) in the European electric vehicle (EV) industry, focusing on Ford-Werke Gesellschaft mit beschränkter Haftung (GmbH). Using the Intuitive Logics method, four scenarios for the year 2035 were developed based on two key uncertainties: Geoeconomic Fragmentation and Competitiveness & Software Excellence. Insights were derived from expert interviews, workshops, and survey data. The project translates these scenarios into strategic recommendations for Ford-Werke to support long-term adaptability in an evolving automotive landscape. |
| URI: | http://hdl.handle.net/10362/189638 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| SalvadorSetas46663.pdf | 3,47 MB | Adobe PDF | Ver/Abrir Acesso Restrito. Solicitar cópia ao autor! |
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