Blockchain-enabled carbon traceability: analyzing its impact on firm performance in the European retail sector: financial performance

Abstract

This thesis analyzes the impact of blockchain-enabled carbon traceability on firm performance in the European retail sector using a multidimensional approach. Findings reveal that blockchain enabled carbon traceability positively impacts firm performance through improvements in supply chain performance, employee attraction and retention, and stock price performance. However, these effects rely on essential enablers. No effect on consumer purchasing behavior is observed. The study provides recommendations across five dimensions to maximize blockchain-enabled carbon traceability’s potential. It contributes to research by investigating blockchain's role in carbon emissions traceability and its broader effects on firm performance, rather than focusing on isolated metrics.