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Introducing sustainable gift-giving through AI-powered personalization - from launch to growth: strategies for retention, sustainability, and risk management
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| 3.05 MB | Adobe PDF |
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Resumo(s)
This thesis presents Giftify, an AI-driven platform transforming gift-giving with personalized,
ethical, and sustainable recommendations. Giftify leverages AI and low-code technology to
provide thoughtful suggestions aligned with recipients' preferences and values while
emphasizing sustainability. The research outlines the platform's development as a minimum
viable product (MVP), conducted within a master thesis, and covers market analysis, technical
solutions, and monetization strategies. Positioned at the intersection of personalization, e commerce, and sustainability, Giftify aims to enhance the gift-giving experience, creating
meaningful connections and promoting ethical consumer behaviors while building a scalable
and impactful business model.
Descrição
Palavras-chave
Sustainable gift-giving Business plan Personalisation through AI Low-Code/No-Code Technologies