Strategic business model innovation in the electric vehicle charging industry: an analysis of charge point operators in Europe – assessing concepts of business model innovation

Abstract

This thesis investigates the strategic business models of Charge Point Operators in the European Electric Vehicle Charging industry, with a particular focus on oil and gas companies transitioning to e-mobility. By leveraging frameworks such as the Business Model Canvas and Ecosystem Pie Model, the study explores how legacy assets, such as fueling networks, shape business model strategies and their ability to scale during the industry's shift toward mass market adoption. Through a mixed-methods approach incorporating secondary data and expert interviews, the research provides actionable insights for sustainable growth, innovation, and ecosystem collaboration in the evolving EV charging landscape.