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How are the characteristics of individualism-collectivism manifested in organizations that exhibit scalability?
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The study uses one individual and one group-analyzed dimension of Hofstede’s model to
investigate how they affect an organization's capacity for successful development. Qualitative
data was collected through interviews with 35 firms to assess various cultural dimensions within
those firms. The results indicate that top-level employees believe mostly in mixed approaches
and not a strictly black-or-white way of thinking. The selection of the Hofstede framework
disregards other cultural frameworks, which may ultimately provide valuable findings in future
studies. This study is the first qualitative assessment that investigates specific cultural
characteristics while exhibiting scalability, adding important information to organizational
culture approaches.
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Palavras-chave
Hofstede Organizational culture Scalability Individualism – Collectivism Indulgence – Restraint