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Unlocking growth potential: a strategic approach to boosting competitiveness in smaller European football leagues – the competitive edge: leveraging innovation and technology and assessing unique league development opportunities
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Resumo(s)
This thesis examines the challenges and opportunities for small European football leagues in
enhancing their competitiveness and attractiveness, in collaboration with UEFA. Using an
exploratory mixed-methods and benchmarking approach, this thesisintroduces two frameworks: the
League Success Model, a holistic tool for evaluating league performance, and the Playbook Model,
which analyzes sports industry best practices. The introduction of innovation and technologiesoffer
actionable recommendations aligned with UEFA’s goals. By addressing academic gaps and
providing practical applications, this thesis advances the understanding of league success while
contributing novel insights into sports management.
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Football Small football leagues European football UEFA Growth strategies Strategic analysis League best practices Swedish football Allsvenskan Innovation in footbal