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Strategic expansion of project sales across European markets for Volkswagen Group Services Consulting Iberia - assessment of financial viability and performance metrics
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| 1.13 MB | Adobe PDF |
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Resumo(s)
This thesis develops a strategic framework for expanding project sales of Volkswagen Group
Services Consulting Iberia (VWGSC Iberia) across European markets. A country ranking
model, combining internal and external data and a PESTEL-based trend analysis, identified five
priority countries. Complemented by an in-depth market assessment, Portugal, Spain, and the
UK were selected for focused growth. For these markets, tailored market development
strategies and a project-based financial forecast confirm the expansion’s viability. The thesis
concludes with strategic recommendations to strengthen internal visibility and enhance sales
structures, providing a scalable framework for future international growth within the VW
Group.
Descrição
Palavras-chave
Market attractiveness Data-driven market selection Project opportunities European market assessment Market development Marketing strategy Sales structure Financial forecasting Project profitability