A carregar...
Publicação
EssilorLuxottica equity research: the key advantage of vertical integration and digital innovation
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 4.47 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
EssilorLuxottica, Italian French company born from a merger in 2018, is the undisputed leader
in the eyewear market. Guided by its iconic CEO Leonardo del Vecchio, the company has been
able to capitalize, early on time, on the changing consumer trend in the eyewear market that
viewed glasses not only as a health-related product but a fashion product. From here a series
of strategic acquisitions allowed the company to build an international network of 44 mass
production facilities, over 150 brands, 118 distribution centers and 18000 retailers across over
150 countries. This global portfolio consolidated its position, creating a key competitive
advantage on both geographic and products diversification. On the other side we have the
recent trend of digitalization that is integrated both in the product and in consumer experience.
Ray-Ban Meta is transforming eyewear glasses into a tech product able to enhance consumers’
life through performance optimization, access to information and entertainment. After an
analysis of the company and its respective markets, different valuation models have been
adopted to estimate its share price by the end of 2025. The final recommendation was therefore
to buy EssilorLuxottica shares, given a price of 243€ at the beginning of May, with the
potential for the share price to raise to 290€ by the end of December 2025. Therefore, a return
of 19%.
Descrição
Palavras-chave
Eyewear EssilorLuxottica Strategy Digital innovation