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Psychological determinants of sustainable consumer behavior- the role of hope sustainable fashion consumption
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Orientador(es)
Resumo(s)
The fashion industry’s environmental impact has spurred interest in sustainable fashion,
emphasizing the need to address the attitude-behavior gap. This paper constitutes part of
broader research investigating how coupling environmental claims with emotional appeals
influences purchase intentions for sustainable fashion, focusing on hope. The study undertook
a quantitative, survey-based experimental design with 131 respondents. Results revealed that
the hope appeal had a significant positive influence on purchase intentions but could not be
directly attributed to the intended emotional response, as the manipulation of hope failed. The
findings highlight the complexity of isolating emotions and underscore the need for future
research.
Descrição
Palavras-chave
Sustainable consumer behavior Sustainable fashion Emotional appeal Purchase intention Environmental claim Advertisement Hope appeal