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Source and digital procurement innovation: evolving the value proposition for modern challenges
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| 1.09 MB | Adobe PDF |
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Resumo(s)
This Work Project examines how to strengthen the market positioning of Soource S.r.l., a startup
offering AI-powered software for supplier discovery. Despite its innovative approach, Soource
currently faces challenges in driving sustained user engagement and attracting new customers.
Conducted as part of an internship within the company, this research is based on first-hand
business exposure, stakeholder interviews, and relevant literature to diagnose the limitations of
its existing value proposition. The study proposes a strategic evolution toward supplier
management functionalities, aiming to transition Soource from a tactical tool into a strategic
procurement partner.
Descrição
Palavras-chave
Procurement Sourcing Supply chain management Startup Artificial Intelligence