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A consulting lab on Galp's strategic pathways for heat pumps, solar panels and wallboxes: an analysis of focused internal research and market gaps
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Resumo(s)
This project proposes a combined methodology, merging consulting and academic
best practices, to redefine Galp’s strategy for residential energy equipment. Insights were
generated by considering Galp’s current strategies and goals, competitors’ practices, market
trends, and the preferences of electricity decision-makers. Following a structured approach, the
team hypothesised and tested improvement initiatives, enabling the identification of eight
priority ones. For these, a final roadmap was developed to provide Galp with clear strategies to
enhance market competitiveness and align with consumer preferences in the energy sector.
Descrição
Palavras-chave
Strategy Consulting project Energy sector Strategic roadmap Market research Consumer preferences Benchmarking Market trends Heat pump Solar panel Wallbox