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Challenges and strategies of Portuguese entrepreneurs entering the Middle Eastern market: a cultural intelligence perspective
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Resumo(s)
This thesis examines the challenges Portuguese entrepreneurs face when entering the Middle
Eastern market and explores the cultural intelligence (CQ) strategies they employ to adapt.
Using a systematic literature review (SLR) methodology structured under PRISMA
guidelines, six peer-reviewed articles were identified, screened, and thematically analyzed.
The study maps key findings onto the four dimensions of CQ: motivational, cognitive,
behavioral, and metacognitive. The results highlight the role of sponsorships, institutional
navigation, and diplomatic support as critical enablers of adaptation. The thesis contributes to
international entrepreneurship research by positioning CQ as a core capability for success in
culturally distant markets worldwide.
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Palavras-chave
Portuguese entrepreneurs International entrepreneurship Cultural intelligence Middle Eastern market Intercultural adaptation Sponsorship strategy Institutional barriers Economic diplomacy