Digital innovations in youth football: enhancing the fan experience at the MTU Cup

Abstract

This master's thesis examines how digital innovations can improve the fan experience using the case study of the MTU Cup youth football tournament. The focus is on the research question: ‘How can digital innovations enhance the fan experience at the MTU Cup?’ This thesis was conducted using qualitative research methods. Expert interviews show that new technologies such as body cameras on jerseys, cameras under the pitch and interactive event apps can make the fan experience more immersive and interactive and are an important building block for the future of the MTU Cup. This thesis seeks to identify and analyse these innovations and implement them in the future. Regarding this, the thesis contributes to the digital transformation of sporting events using the MTU Cup as an example.