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Digital innovations in youth football: enhancing the fan experience at the MTU Cup
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This master's thesis examines how digital innovations can improve the fan experience
using the case study of the MTU Cup youth football tournament. The focus is on the research
question: ‘How can digital innovations enhance the fan experience at the MTU Cup?’ This
thesis was conducted using qualitative research methods. Expert interviews show that new
technologies such as body cameras on jerseys, cameras under the pitch and interactive event
apps can make the fan experience more immersive and interactive and are an important building
block for the future of the MTU Cup. This thesis seeks to identify and analyse these innovations
and implement them in the future. Regarding this, the thesis contributes to the digital
transformation of sporting events using the MTU Cup as an example.
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Digital innovations MTU Cup Youth football Fan experience