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Business in practice: a self-reflective journal and retrospective assessment of Enigma Motor's journey
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.34 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This thesis comprises two compelling sections. The narrative seamlessly intertwines
personal reflection with a thorough analysis of Enigma Motors, a fictional automotive
manufacturer. Spanning six simulation years in the intensive three-week BiP program, it
navigates the complex landscapes of strategic management, innovation, and operational
intricacies. Enigma Motors adeptly responds to evolving regulations, market dynamics, and
changing customer preferences, venturing into electric vehicles and pioneering revenue models.
Throughout the journey's challenges and triumphs, it emphasizes the delicate equilibrium
between sustainable prosperity, adaptability, and cross-functional collaboration.
Descrição
Palavras-chave
Business simulation Apply Theory In Practice Personal reflection Teamwork Team conflict Automotive industry Electric vehicles ESG Sustainability Strategy development Corporate innovation Operations Cross-functional collaboration