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Navigating a better future: Gama’s eventful journey through the automotive industry
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| 933.43 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The automotive sector is undergoing structural changes that have only
been seen before during the Industrial Revolution. Business in Practice
simulates this fierce industry, and challenges students to compete in a
fast-paced environment in which collaboration and communication are
key. This paper is a testimonial of that experience, and a discussion on
how it develops an incredibly diversified set of skills. Simultaneously,
it looks at the technical side of the Strategy, Marketing, and Innovation
areas of a fictional automotive manufacturing business on its path
towards the cars of the future.
Descrição
Palavras-chave
Strategy Marketing Innovation Team dynamics Teamwork Business simulation Sustainability Automotive industry ESG Self-reflection