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Sustainable food packaging in focus: how environmental literacy and attitudes shape consumer preferences and perceptions
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Resumo(s)
This study explores how environmental literacy and attitudes shape consumer preferences and
perceptions of sustainable food packaging, focusing on recycled and biodegradable options.
Using a structured survey and experimental design, the findings reveal that consumers with
higher environmental literacy and stronger attitudes are significantly more likely to choose
sustainable packaging over conventional alternatives. Additionally, highly literate consumers
perceive biodegradable packaging as having greater environmental benefits than recycled
packaging. These insights contribute to understanding the cognitive and affective drivers of
sustainable decision-making, offering valuable guidance for businesses and policymakers
aiming to align packaging strategies with consumer expectations.
Descrição
Palavras-chave
Environmental knowledge Environmental attitudes Sustainable packaging consumer preferences Recycled packaging Biodegradable packaging Sustainable food packaging Consumer behavior Pro-environmental behavior Perceived sustainability Environmental concern Environmental literacy Sustainability Sustainable eating Environmental impact Decision-making in packaging Attitude-behavior gap