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The impact of social media usage on consumer well-being: the mediating roles of perceived social comparison, exposure to nutrition-focused content, and impulsive buying behaviour
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Resumo(s)
This study investigates how specific social media content—social comparison,
nutrition-focused posts, and impulsive-buying promotions—affects consumer well-being. An
experimental design revealed that exposure to idealized content significantly increased
perceived inadequacy, health anxiety, and fear of missing out (FOMO). Mediation analyses
showed no indirect effects, suggesting users may not fully recognize content-driven impacts—
a form of identity dissonance. Moderators like life satisfaction and financial self-control did not
consistently buffer these effects. Findings emphasize the role of person-content interactions
over screen time and highlight implications for digital literacy and algorithm design.
Descrição
Palavras-chave
Social media usage Consumer well-being Perceived social comparison Nutrition-focused content Impulsive buying behavior