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Enhancing fan engagement and loyalty through tourism integration: a strategic plan for Belenenses
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| 1.79 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This study explores strategies to enhance fan engagement and loyalty for CF “Os
Belenenses” by focusing on Tourism Integration. The thesis analyzes the club's internal and
external landscape based on existing literature, stakeholder interviews, and benchmarking
with comparable clubs. The findings inform a set of targeted recommendations across three
strategic areas, prioritized using an Impact/Effort Matrix to ensure actionable solutions. This
research provides a comprehensive framework for Belenenses to strengthen its identity,
expand its fan base, and thrive in an increasingly competitive football landscape.
Descrição
Palavras-chave
Sports management Fan engagement Fan loyalty Club identity Digitalization Social media Sports tourism Tourism integration Fan experience Organizational culture