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Transforming change makers for sustainable impact: what is the current market landscape and what opportunities does it present?
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| 1.96 MB | Adobe PDF |
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Resumo(s)
This module of the work project explores the potential for Change Makers’ maker space to
establish itself as a competitive player in the market. Through an external analysis, it
conceptualizes the maker space landscape, identifies key trends, and benchmarks Change
Makers against five similar initiatives in the Lisbon region. Based on these insights, a
segmentation and market sizing analysis defines three primary target groups: the school
community, the general community, and the maker community. Additionally, an internal SWOT
analysis evaluates Change Makers’ current position, highlighting strengths to leverage and
weaknesses contributing to operational inefficiencies, providing the foundation for stronger
value propositions.
Descrição
Palavras-chave
Social impact Innovation Education Community Market analysis Segmentation Strategy