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Pioneering sustainability in Polish football: strategic initiatives for environmental leadership at Puszcza Niepołomice: “What high-impact, low-effort environmental sustainability practices used by other football clubs can be adapted and implemented by Puszcza Niepołomice
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The Work Project in this Field Lab explores how the Polish football club Puszcza
Niepołomice, known for its connection to the local community and natural environment, can
implement environmental sustainability strategies and use them for operational, social, and
financial benefits. Addressing the gap in the club´s lack of a formal ESG strategy, this study
investigates best practices from other football clubs and evaluates their adaptability to Puszcza
Niepołomice ´s situation.
The research uses a mixed-method approach, combining expert interviews analyzed by
Atlas.ti, stakeholder surveys through Qualtrics, and secondary research. The findings identify
low-effort strategies with high-impact results, such as renewable energy initiatives, tree planting programs, and matchday recycling competitions. These practices reflect the club´s
identity and allow measurable sustainability solutions despite the club's limited resources.
The analysis also addresses significant benefits of sustainability, including enhanced
stakeholder engagement, fan loyalty, and sponsorship opportunities.
By adopting these strategies and addressing these challenges, Puszcza Niepołomice can
become a sustainability leader in Polish football, creating long-term growth, community
engagement, and brand visibility. The thesis concludes with actionable recommendations to
guide the club´s transition to a sustainable future.
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Environmental sustainability Best practices Low-cost initiatives Eco-friendly practices Plastic Waste Reduction