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Building a mobility marketplace: Via Verde's strategic expansion into peer-to peer EV charging
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Resumo(s)
This thesis examines Via Verde’s possible strategic expansion into four mobility
marketplace services addressing evolving urban mobility needs in Portugal: Private Company
Parking Rentals, Peer-to-Peer (P2P) Parking Rentals, P2P Electric Vehicle (EV) Charging
Rentals, and P2P Car Rentals. Employing a mixed-methods approach, including quantitative
surveys and qualitative interviews, the study evaluates the market potential and operational
feasibility of such services leading to a final strategic recommendation and financial plan,
which positions Via Verde as a pioneering leader in integrated and sustainable mobility
solutions.
Descrição
Palavras-chave
Private company parking rentals P2P parking rentals P2P EV charging rentals P2P car rentals Mobility marketplace Shared economy Sustainable urban mobility Via Verde