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Mexican men's and women's emotions in consumer behavior within the luxury market
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Autores
Resumo(s)
This study explores the emotions that influence consumer behavior in the luxury market
among Mexican men and women, focusing on possible gender differences while working
with only two genders, recognizing that today there are more recognized genders.
Through the analysis of existing theories and a series of interviews with contemporary
consumers, the research investigates how different emotions, such as joy, pride,
satisfaction, and fear, impact purchasing decisions for luxury goods. It also examines
whether societal changes have influenced the emotional behavior of men and women
when purchasing luxury items. By comparing past theories with current interviews, this
study contributes to a deeper understanding of the emotional differences between men
and women in luxury market consumer behavior.
Descrição
Palavras-chave
Consumer behavior Luxury market Emotions Gender differences Mexican consumers Purchasing decisions Joy Pride Satisfaction Fear Societal changes Interviews Emotional dynamics