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Resumo(s)
This thesis reviews the performance of the automotive manufacturer Grizzly during its
electrification process as part of a business simulation that spans over six years. The analysis
is divided into separate sections, including the company’s strategy, innovation department, and
finance department. Moreover, the impact of each component on the company’s sustainability
performance is discussed throughout the firm analysis. Additionally, it discusses Grizzly’s
team dynamics during the simulation and analyzes two critical incidents that had a significant
impact on the team’s experience, before reflecting on my peer- and self-evaluation as well as
my color energy as defined by Discovery Insights.
Descrição
Palavras-chave
Team dynamics Automobile industry EV transition Business simulation
