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Business in practice: a reflection on Grizzly’s electrification and team dynamics

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2024_25_Fall_58164_Eduardo_Cano.pdf650.9 KBAdobe PDF Ver/Abrir

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This thesis reviews the performance of the automotive manufacturer Grizzly during its electrification process as part of a business simulation that spans over six years. The analysis is divided into separate sections, including the company’s strategy, innovation department, and finance department. Moreover, the impact of each component on the company’s sustainability performance is discussed throughout the firm analysis. Additionally, it discusses Grizzly’s team dynamics during the simulation and analyzes two critical incidents that had a significant impact on the team’s experience, before reflecting on my peer- and self-evaluation as well as my color energy as defined by Discovery Insights.

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Team dynamics Automobile industry EV transition Business simulation

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Licença CC