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Kalma Bagel: starting and developing a bagel shop in Lisbon
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.53 MB | Adobe PDF |
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Resumo(s)
This work project analyzes the validation process for launching Kalma Bagel, a bagel store in
Lisbon, guided by Eric Ries’ Lean Startup Framework. A curated menu of five bagel options served
as the Minimum Viable Product, tested through pop-up stands and social media engagement.
Metrics such as sales performance and customer feedback were used to validate the concept
iteratively. This report consists of three individual contributions focused on market research and
strategic planning; concept and marketing development; and financial viability and growth
opportunities. Results demonstrated strong demand, particularly among international customers,
with a clear expansion and formal launch pathway.
Descrição
Palavras-chave
Bagels Entrepreneurship Prototyping and testing Product validation Pop-up events Sales