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Understanding consumer priorities: strategic pathways for energy-as-a-service providers in Europe
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| 1.88 MB | Adobe PDF |
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Resumo(s)
The Energy-as-a-Service (EaaS) model is reshaping the renewable energy sector,
transitioning from traditional energy delivery to integrated, consumer-centric
solutions. This research investigates the attributes that most significantly drive
consumer adoption of EaaS in Europe and explores strategies for e
Descrição
Palavras-chave
Energy-as-a-service (EaaS) Renewable energy adoption Consumer preferences Perceptual mapping Conjoint analysis Market positioning strategies