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Practical evidence and opportunities of ambidexterity in corporate strategy – generative Artificial Intelligence as a catalyst for ambidextrous strategies
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This study examines ambidexterity as a critical component of corporate strategy, analyzing how
Amazon and Philips employed contrasting approaches to balance exploration and exploitation.
Amazon’s continuous innovation and internal resource synergies led to consistent growth,
while Philips’ radical transformation relied on divestments and acquisitions, with limited short term returns. The study also explores Generative AI as an enabler of ambidexterity, enhancing
resource allocation, organizational adaptability and strategic scope. Using the "Corporate
Strategy Triangle," we create new perspectives on strategic ambidexterity. Therefore, our
research offers actionable insights and highlights opportunities for further exploration of
ambidextrous strategies and AI integration.
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Strategic ambidexterity Organization Performance Transformation Innovation Exploit Explore Generative AI