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Unlocking growth potential: a strategic approach to boosting competitiveness in smaller European football leagues – best practices: lessons from successful sports leagues and clubs
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Resumo(s)
This thesis examines the challenges and opportunities for small European football leagues in
enhancing their competitiveness and attractiveness, in collaboration with UEFA. Using an
exploratory mixed-methods and benchmarking approach, this thesisintroduces two frameworks: the
League Success Model, a holistic tool for evaluating league performance, and the Playbook Model,
which analyzes sports industry best practices. Key strategies, such as youth development and
technological innovation, are identified, offering actionable recommendations aligned with UEFA’s
goals. However, this thesis advances the understanding of league success while contributing novel
insights into sports management.
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Football Small football leagues European football UEFA Growth strategies Strategic analysis League best practices Swedish football Allsvenskan Innovation in football