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Strategic optimization of the European Full-Service Network Carrier business model: how airlines can adapt to ensure long-term competitiveness - analysis of customer-centric components within the business model
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Resumo(s)
This work examines how Full-Service Network Carriers (FSNCs) within the European airline
industry can adapt their business model to succeed in an evolving environment shaped by rising
costs, margin decline, and supply chain disruptions caused by increased geopolitical tensions.
While existing research has extensively analyzed the business models of FSNCs and the chal lenges they face in isolation, it has not yet explored how these challenges collectively drive
business model adaptation of FSNCs. Drawing on qualitative methods, this thesis proposes four
key recommendations: customizing the travel experience, reinventing loyalty programs, em bracing technology for automation and reducing dependence on individual markets
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Strategy Business model European airline industry Full-Service Network Carrier Business model optimization Market dynamics Customer centricity Operational strategies