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Enhancing fan engagement and loyalty through digitalization and social media: a strategic plan for Belenenses
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 10.01 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
his thesis is part of a larger study that explores strategies to enhance fan engagement and loyalty
for CF “Os Belenenses” by focusing on three key areas: Club Identity, Digitalization and Social
Media, and Tourism Integration. This paper specifically examines Digitalization and Social
Media. Drawing on existing literature, stakeholder interviews, a questionnaire, and
benchmarking with comparable clubs, the thesis analyzes the club’s internal and external
landscape. The findings inform a set of targeted recommendations across these strategic areas,
prioritized using an Impact/Effort Matrix, and accompanied by a detailed roadmap. This research
provides a comprehensive framework for Belenenses to strengthen fan connections through
digital tools, positioning the club for success in an increasingly competitive football landscape.
Descrição
Palavras-chave
Sports management Fan engagement Fan loyalty Club identity Digitalization Media Sports tourism Tourism integration Fan experience Organizational culture Strategy