Development of an assetless internationalization plan for 3DWAYS – financial potential assessment

Abstract

This thesis develops an internationalization strategy for 3DWAYS, a Portuguese supply chain management company, to expand into niche markets in Europe’s sustainable manufacturing sector. Utilizing an assetless model, 3DWAYS provides tailored solutions to clients addressing supply chain transparency, efficiency, and sustainability challenges. Combining internal and external analysis and competitive insights, Germany and the UK are identified as target markets in the medical technology and smart home niches. A go-to-market strategy details positioning, partnerships, and marketing initiatives, concluding in an implementation roadmap. A financial impact assessment quantifies incremental profits, offering actionable insights to establish 3DWAYS as a European supply chain intermediary.