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Developing a business plan for sustainable oyster production: strategic approaches to market entry, expansion, and long-term growth in Portugal and Central Europe
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| 2.06 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This report dives into the European oyster market and assesses the expansion of Oceano
Fresco into the premium European flat oyster markets in Portugal and Central Europe, starting
from 2025. This entailed evaluating macroeconomic and industry-level factors through
PESTLE and Porter’s 5 Forces, as well as profiling the end consumer via a survey, to
understand each region’s attractiveness and attainability. These findings would then shape
their respective go-to-market strategies. In Portugal, consumers are highly uneducated about
oysters, while Central Europe is the fastest growing location. The recommendations aim to
establish sustainable European flat oyster trading within the species' revival movement.
Descrição
Palavras-chave
Sustainable aquaculture Blue economy Oceano Fresco Oyster production Ostrea edulis Business plan