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Investigation on the TAVAAS methodology as a country attractiveness framework. The weighting of the Sub-factors.
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The purpose of this Master Thesis is to further analyse one of the most complete country attractiveness methodologies available and by the name of TAVAAS. This methodology is composed by already six investigated and validated factors but the problem lies on the sub-factor weighting as all sub-factors were equally weighted. As a result, based on primary and secondary research a hypothesis was formulated to address this problem and therefore validated with a study already done by a private national outsourcing agency (APDC). The results from this study were revealing of some aspects that led foreign companies to select a given country, which in this case was Portugal, and therefore some adjustments to the original model were performed as a way to translate the motivations behind the outsourcing moves of different companies.
To conclude, a final model was elaborated, in which now sub-factors bear different weights, being this decision a combination of corporate country attractiveness assessment and secondary research on the relevance of the different matters in the sub-factors.